Skip to main content
Filing year 2024

GREATER PHILADELPHIA TOURISM MARKETING CORPORATION

Philadelphia, Pennsylvania·EIN 23-2847538·NTEE S30 · Community Improvement & Capacity Building·501(c)(3)
Total revenue
$4.6M
Total assets
$17.7M
Total expenses
$4.1M
Reported officers
25
Mission

VISIT PHILADELPHIA IS OUR NAME AND OUR MISSION. AS THE REGION'S OFFICIAL TOURISM MARKETING AGENCY, WE BUILD GREATER PHILADELPHIA'S IMAGE, DRIVE VISITATION AND BOOST THE ECONOMY.

Executive compensation, broken down

Form 990 · Part VII & Schedule J · 9 reported individuals · Filing year 2024

Percentile bands compare each position's total pay with the same role at Community Improvement & Capacity Building organizations nationwide.

President & CEO
Above 90th percentilevs Community Improvement & Capacity Building peers in Pennsylvania
$509k
$548k
Base
$340k
Bonus
$97k
Other
$29k
Benefits
$29k
Chief Marketing Officer
Key Employee
75th to 90th percentile
$349k
$375k
Base
$268k
Bonus
$28k
Other
$2k
Benefits
$39k
Treasurer & CFO
Above 90th percentilevs Community Improvement & Capacity Building peers in Pennsylvania
$269k
$289k
Base
$206k
Bonus
$21k
Other
$2k
Benefits
$31k
Chief Operating Officer
75th to 90th percentile
$246k
$265k
Base
$212k
Bonus
$21k
Other
$2k
Benefits
$2k
VP of Information Technology
Board Vice President
Median to 75th percentile
$199k
$214k
Base
$180k
Bonus
$5k
Other
$1k
Benefits
$8k
SVP Adv and External Affairs
Senior Vice President
25th percentile to median
$198k
$214k
Base
$152k
Bonus
$8k
Other
$1k
Benefits
$30k
SVP Strategic Integration
Senior Vice President
25th percentile to median
$198k
$213k
Base
$159k
Bonus
$8k
Other
$1k
Benefits
$22k
Senior Director Communications
Director (Operational)
75th to 90th percentile
$154k
$166k
Base
$137k
Bonus
$3k
Other
$1k
Benefits
$9k
Vice President Communications
Board Vice President
25th percentile to median
$148k
$159k

Teal figures restate each filed amount in 2026 dollars.

Estimated with Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro-area CPI-U, restating filed pay into April 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 16 unpaid individuals.

Browse compensation in Community Improvement & Capacity Building

Pay in context

Top pay as a share of expenses

In 2024, the highest total compensation at GREATER PHILADELPHIA TOURISM MARKETING CORPORATION equaled 12% of the organization's total expenses. The median for community improvement & capacity building organizations is 14%.

This organization (2024)
12%
Sector median
14%
Middle half of sector
6% to 28%

Based on 10,247 community improvement & capacity building organizations, each measured at its most recent filing year with reported expenses and compensation.

Climbed 69%
over 2 years

From $301k in 2022 to $509k in 2024.

$301k
2022
$401k
2023
$509k
2024
In today's dollarsEst.
Up 56% in real terms$350k to $548k

Estimated with Philadelphia-Camden-Wilmington, PA-NJ-DE-MD metro-area CPI-U, restating filed pay into April 2026 dollars. A restatement of past pay, not current or projected pay.

Pay for the position

Chief Executive Officer pay rose 167% from 2022 to 2024, while revenue fell 76%.

$191k in 2022 to $509k in 2024.
  • Key Employee pay rose 16% from 2022 to 2024.
  • Chief Financial Officer pay rose 219% from 2022 to 2024.

Pay for the position itself, not any one person. The officeholder may have changed between 2022 and 2024.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.

Among peers

Revenue and top compensation, plotted against similar organizations. This organization is highlighted in cyan.

FAQ

Common questions about GREATER PHILADELPHIA TOURISM MARKETING CORPORATION

What does the Chief Executive Officer of GREATER PHILADELPHIA TOURISM MARKETING CORPORATION earn?

In 2024, the Chief Executive Officer of GREATER PHILADELPHIA TOURISM MARKETING CORPORATION received $508,985 in total compensation. This pay is in the top 10% for Chief Executive Officer roles among Community Improvement & Capacity Building organizations in Pennsylvania: at least 9 in 10 comparable filings report less. Based on IRS Form 990 data.

How does Chief Executive Officer pay at GREATER PHILADELPHIA TOURISM MARKETING CORPORATION compare with similar nonprofits?

Compared with the same role at Community Improvement & Capacity Building organizations in Pennsylvania, the 2024 pay of the Chief Executive Officer at GREATER PHILADELPHIA TOURISM MARKETING CORPORATION falls in the top 10%. In 2024, the highest total compensation at GREATER PHILADELPHIA TOURISM MARKETING CORPORATION equaled 12% of the organization's total expenses. The median for community improvement & capacity building organizations is 14%.

What are GREATER PHILADELPHIA TOURISM MARKETING CORPORATION's revenue and expenses?

In 2024, GREATER PHILADELPHIA TOURISM MARKETING CORPORATION reported $4.6M in total revenue and $4.1M in total expenses on its IRS Form 990.

Free, forever
Build lists. Save your benchmarks.
A free Lucido account lets you build lists of nonprofits and save your search filters. No credit card.
Already a member? Sign in
Build a benchmark

Compare any role, sector, or revenue band

Build your own benchmark from millions of reported positions.