Skip to main content
Filing year 2024

Marketing Accountability Foundation

Evansville, Indiana·EIN 26-1371189·NTEE P20 · Human Services·501(c)(3)
Total revenue
$417k
Total assets
$87k
Total expenses
$77k
Reported officers
6
Mission

TO ESTABLISH MARKETING MEASUREMENT AND ACCOUNTABILITY STANDARDS ACROSS INDUSTRY AND DOMAIN FOR CONTINUOUS IMPROVEMENT IN FINANCIAL PERFORMANCE AND FOR THE GUIDANCE AND EDUCATION OF BUSINESS DECISION MAKERS AND USERS FOR PERFORMANCE AND FINANCIAL INFORMATION.

Executive compensation

Form 990 · Part VII & Schedule J · 1 reported individual · Filing year 2024

Executive Dir.
Officer (Unspecified)
$45k
$49k

Teal figures restate each filed amount in 2026 dollars.

Estimated with BLS CPI-U for the Midwest region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Plus 5 unpaid individuals.

Browse compensation in Human Services

Pay in context

Top pay as a share of expenses

In 2024, the highest total compensation at Marketing Accountability Foundation equaled 59% of the organization's total expenses. The median for human services organizations is 8%.

This organization (2024)
59%
Sector median
8%
Middle half of sector
3% to 17%

Based on 26,698 human services organizations, each measured at its most recent filing year with reported expenses and compensation.

Down 71%
from 2023

From $158k in 2023 to $45k in 2024.

$158k
2023
$45k
2024
In today's dollarsEst.
Down 72% in real terms$174k to $49k

Estimated with BLS CPI-U for the Midwest region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.

Highest reported compensation in each year. Volunteer board members and partial-year payouts are filtered out.

Among peers

Revenue and top compensation, plotted against similar organizations. This organization is highlighted in cyan.

FAQ

Common questions about Marketing Accountability Foundation

What are Marketing Accountability Foundation's revenue and expenses?

In 2024, Marketing Accountability Foundation reported $417k in total revenue and $77k in total expenses on its IRS Form 990.

Free, forever
Build lists. Save your benchmarks.
A free Lucido account lets you build lists of nonprofits and save your search filters. No credit card.
Already a member? Sign in
Build a benchmark

Compare any role, sector, or revenue band

Build your own benchmark from millions of reported positions.