TO LEVERAGE LIMITED RESOURCES INTO EQUITABLE, CREATIVE, STRATEGIC, AND COMPREHENSIVE ANNUAL MARKETING PROGRAMS SUFFICIENT TO GENERATE GROWING CONSUMER INTEREST IN THE DURANGO/LA PLATA COUNTY AREA AND ACCOMPLISH TOURISM MARKETING GOALS. GENERATE DEMAND IN VISITATION AND OVERNIGHT STAYS IN LA PLATA COUNTY THROUGH STRATEGIC SALES AND MARKETING PROGRAMS PROMOTING OUR AREA FOR THE BENEFIT OF VISITORS AND LOCAL STAKEHOLDERS.
Executive compensation, broken down
Form 990 · Part VII & Schedule J · 1 reported individual · Filing year 2024
Percentile bands compare each position's total pay with the same role at Community Improvement & Capacity Building organizations nationwide.
- Base
- $155k
- Bonus
- —
- Other
- —
- Benefits
- $10k
| Position | Base | Bonus | Other | Benefits | Total |
|---|---|---|---|---|---|
Ex Director Director (Operational) 75th to 90th percentile | $155k | — | — | $10k | $168k $179k |
Teal figures restate each filed amount in 2026 dollars.
Estimated with BLS CPI-U for the West region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Plus 17 unpaid individuals.
Browse compensation in Community Improvement & Capacity Building →
Top pay as a share of expenses
In 2024, the highest total compensation at DURANGO AREA TOURISM OFFICE INC equaled 6% of the organization's total expenses. The median for community improvement & capacity building organizations is 14%.
Based on 10,247 community improvement & capacity building organizations, each measured at its most recent filing year with reported expenses and compensation.
Up 20%
from 2023
From $140k in 2023 to $168k in 2024.
Estimated with BLS CPI-U for the West region, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Among peers
Revenue and top compensation, plotted against similar organizations. This organization is highlighted in cyan.
Common questions about DURANGO AREA TOURISM OFFICE INC
What does the Director (Operational) of DURANGO AREA TOURISM OFFICE INC earn?
In 2024, the Director (Operational) of DURANGO AREA TOURISM OFFICE INC received $168,225 in total compensation. This pay is in the top quarter for Director (Operational) roles among Community Improvement & Capacity Building organizations nationwide, though not the top 10% of comparable filings. Based on IRS Form 990 data.
How does Director (Operational) pay at DURANGO AREA TOURISM OFFICE INC compare with similar nonprofits?
Compared with the same role at Community Improvement & Capacity Building organizations nationwide, the 2024 pay of the Director (Operational) at DURANGO AREA TOURISM OFFICE INC falls between the 75th and 90th percentiles. In 2024, the highest total compensation at DURANGO AREA TOURISM OFFICE INC equaled 6% of the organization's total expenses. The median for community improvement & capacity building organizations is 14%.
What are DURANGO AREA TOURISM OFFICE INC's revenue and expenses?
In 2024, DURANGO AREA TOURISM OFFICE INC reported $3.2M in total revenue and $2.9M in total expenses on its IRS Form 990.
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