SDTMD IS A FUNDING CONDUIT FOR THE DEVELOPMENT AND IMPLEMENTATION OF EFFECTIVE MARKETING PROGRAMS AND SERVICES THAT BENEFIT THE ASSESSED BUSINESSES WITHIN THE SAN DIEGO TOURISM MARKETING DISTRICT.
Executive compensation, broken down
Form 990 · Part VII & Schedule J · 1 reported individual · Filing year 2023
Percentile bands compare each position's total pay with the same role at Community Improvement & Capacity Building organizations in California.
- Base
- $262k
- Bonus
- —
- Other
- —
- Benefits
- —
| Position | Base | Bonus | Other | Benefits | Total |
|---|---|---|---|---|---|
Executive Di 75th to 90th percentile | $262k | — | — | — | $308k $341k |
Teal figures restate each filed amount in 2026 dollars.
Estimated with San Diego-Carlsbad, CA metro-area CPI-U, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Plus 8 unpaid individuals.
Browse compensation in Community Improvement & Capacity Building →
Top pay as a share of expenses
In 2023, the highest total compensation at SAN DIEGO TOURISM MARKETING DISTRICT equaled 0.6% of the organization's total expenses. The median for community improvement & capacity building organizations is 14%.
Based on 10,247 community improvement & capacity building organizations, each measured at its most recent filing year with reported expenses and compensation.
Up 4%
from 2022
From $295k in 2022 to $308k in 2023.
Estimated with San Diego-Carlsbad, CA metro-area CPI-U, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Chief Executive Officer pay rose 4% from 2022 to 2023, while revenue rose 29%.
Pay for the position itself, not any one person. The officeholder may have changed between 2022 and 2023.
Among peers
Revenue and top compensation, plotted against similar organizations. This organization is highlighted in cyan.
Common questions about SAN DIEGO TOURISM MARKETING DISTRICT
What does the Chief Executive Officer of SAN DIEGO TOURISM MARKETING DISTRICT earn?
In 2023, the Chief Executive Officer of SAN DIEGO TOURISM MARKETING DISTRICT received $307,670 in total compensation. This pay is in the top quarter for Chief Executive Officer roles among Community Improvement & Capacity Building organizations in California, though not the top 10% of comparable filings. Based on IRS Form 990 data.
How does Chief Executive Officer pay at SAN DIEGO TOURISM MARKETING DISTRICT compare with similar nonprofits?
Compared with the same role at Community Improvement & Capacity Building organizations in California, the 2023 pay of the Chief Executive Officer at SAN DIEGO TOURISM MARKETING DISTRICT falls between the 75th and 90th percentiles. In 2023, the highest total compensation at SAN DIEGO TOURISM MARKETING DISTRICT equaled 0.6% of the organization's total expenses. The median for community improvement & capacity building organizations is 14%.
What are SAN DIEGO TOURISM MARKETING DISTRICT's revenue and expenses?
In 2023, SAN DIEGO TOURISM MARKETING DISTRICT reported $53.8M in total revenue and $52.8M in total expenses on its IRS Form 990.
Compare any role, sector, or revenue band
Build your own benchmark from millions of reported positions.
Learn More About Nonprofit Compensation
Guides to help you understand and use this data
Nonprofit Executive Director Salary
What nonprofit executive directors earn, what drives the number, and how to use public compensation data whether you are a candidate, a current ED, or a board member.
Read moreHow to Look Up Nonprofit Salaries
Two approaches to finding executive compensation at any tax-exempt organization, from raw IRS filings to searchable databases.
Read moreAre Nonprofit Salaries Public?
What IRS Form 990 discloses about executive compensation, who has to report it, and how to look it up.
Read more