Wish of A Lifetime's (WOL) mission is to spark hope and joy in the hearts of older adults by fulfilling their dreams through personalized experiences that promote healthy and purposeful aging. We share these stories to inspire those of all ages.
Executive compensation, broken down
Form 990 · Part VII & Schedule J · 9 reported individuals · Filing year 2024
Percentile bands compare each position's total pay with the same role at Human Services organizations nationwide.
- Base
- $198k
- Bonus
- $53k
- Other
- $4k
- Benefits
- $10k
- Base
- $117k
- Bonus
- $24k
- Other
- $640
- Benefits
- $32k
- Base
- $112k
- Bonus
- $20k
- Other
- $2k
- Benefits
- $32k
- Base
- $116k
- Bonus
- $25k
- Other
- $440
- Benefits
- $11k
- Base
- $112k
- Bonus
- $24k
- Other
- $430
- Benefits
- $10k
| Position | Base | Bonus | Other | Benefits | Total |
|---|---|---|---|---|---|
Executive Director Above 90th percentilevs Human Services peers in Colorado | $198k | $53k | $4k | $10k | $300k $322k |
Director, Business Planning & Ops Highest Compensated Employee 75th to 90th percentilevs Human Services peers in Colorado | $117k | $24k | $640 | $32k | $193k $207k |
Director, Marketing & Comm Director (Operational) Above 90th percentile | $112k | $20k | $2k | $32k | $183k $197k |
Director, Wish Program Director (Operational) 75th to 90th percentile | $116k | $25k | $440 | $11k | $172k $185k |
Director, Field Program Director (Operational) 75th to 90th percentile | $112k | $24k | $430 | $10k | $166k $178k |
Manager, Wish Fulfillment Highest Compensated Employee 25th percentile to medianvs Human Services peers in Colorado | — | — | — | — | $134k $144k |
Director & Aarp EVP - COO 25th percentile to medianvs Human Services peers in Colorado | — | — | — | — | $75k $81k |
Treasurer & Aarp SVP Senior Vice President 25th percentile to median | — | — | — | — | $66k $71k |
Secretary & Aarp SVP Senior Vice President 25th percentile to median | — | — | — | — | $64k $69k |
Teal figures restate each filed amount in 2026 dollars.
Estimated with Denver-Aurora-Lakewood, CO metro-area CPI-U, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Plus 6 unpaid individuals.
Top pay as a share of expenses
In 2024, the highest total compensation at Wish of a Lifetime equaled 6% of the organization's total expenses. The median for human services organizations is 8%.
Based on 26,698 human services organizations, each measured at its most recent filing year with reported expenses and compensation.
Funded by
Private foundations whose Form 990-PF Part XV grants matched this organization.
Up 6%
from 2023
From $284k in 2023 to $300k in 2024.
Estimated with Denver-Aurora-Lakewood, CO metro-area CPI-U, restating filed pay into May 2026 dollars. A restatement of past pay, not current or projected pay.
Chief Executive Officer pay rose 6% from 2023 to 2024, while revenue fell 6%.
- Highest Compensated Employee pay rose 1% from 2023 to 2024.
- Director (Operational) pay rose 4% from 2023 to 2024.
Pay for the position itself, not any one person. The officeholder may have changed between 2023 and 2024.
Among peers
Revenue and top compensation, plotted against similar organizations. This organization is highlighted in cyan.
Common questions about Wish of a Lifetime
What does the Chief Executive Officer of Wish of a Lifetime earn?
In 2024, the Chief Executive Officer of Wish of a Lifetime received $299,975 in total compensation. This pay is in the top 10% for Chief Executive Officer roles among Human Services organizations in Colorado: at least 9 in 10 comparable filings report less. Based on IRS Form 990 data.
How does Chief Executive Officer pay at Wish of a Lifetime compare with similar nonprofits?
Compared with the same role at Human Services organizations in Colorado, the 2024 pay of the Chief Executive Officer at Wish of a Lifetime falls in the top 10%. In 2024, the highest total compensation at Wish of a Lifetime equaled 6% of the organization's total expenses. The median for human services organizations is 8%.
What are Wish of a Lifetime's revenue and expenses?
In 2024, Wish of a Lifetime reported $4.1M in total revenue and $5M in total expenses on its IRS Form 990.
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