THE MUSEUM STORE ASSOCIATION INC

TO ADVANCE THE NONPROFIT RETAIL INDUSTRY AND THE SUCCESS OF THE PROFESSIONALS ENGAGED IN IT. BY ENCOURAGING HIGH STANDARDS OF KNOWLEDGE AND PROFESSIONALISM, MSA HELPS NONPROFIT RETAIL PROFESSIONALS BETTER SERVE THEIR INSTITUTIONS AND THE PUBLIC. MSA ALSO SEEKS TO DO THE FOLLOWING: CREATE NEW INITIATIVES TO ADVANCE MSA; DEVELOP ESSENTIAL, RELEVANT AND ENGAGING PROGRAMMING THAT INCLUDES PROFESSIONALIZED PROGRAMMING OVERALL, ADVANCED SESSIONS SCALED FOR ALL LEVELS OF ATTENDEES, CONTENT FOR YOUNGER MEMBERS ON APPROPRIATE PLATFORMS, AND ASSESSING A PATHWAY TO MEANINGFUL CREDENTIALING.